Part 2 of the secret behind every popular culture movement over the last 10,000 years Back in October, I wrote “How to Create Your Own Cultural Movement”. Since the piece got a positive response, I wanted to take the opportunity to dig a little deeper. Before we get into that, here’s what we’ve covered so […]
…with Ernest Wilkins
#39: How to Create A Cultural Movement Vol. 1
Back in 2012 on the dearly-departed The Champs Podcast, the immortal Questlove laid out the strategy for what became The Soulquarians, a loose collective of musicians that dominated rap and R&B in the late-90s and early 2000’s. What he says in this clip is the secret behind creating a “movement”. That secret is the driving […]
#9: Meet the woman who will tell you what you’re going to wear next year.
The Office Hours Interview: Ayesha A. Siddiqi Ayesha A. Siddiqi is a trend forecaster and writer splitting time between London and LA. She’s worked on major campaigns for major brands and a lot of NDA-clad projects that affect things you use every single day. Her Twitter is worth your time, as she will predict fashion trends and […]
#7: WTF is The Yee-Haw Agenda?
The Office Hours Interview: Bri Malandro I’m of the opinion that OG Tumblr was a Petri dish for creative expression and analysis for marginalized voices the same way that OG Twitter (pre-2014) and Vine was. A lot of those voices migrated to Twitter over the past few years once Tumblr lost popularity, bringing with them years […]