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Ernest Wilkins

The website for writer and marketer Ernest Wilkins

The Eras of WWF/WWE

Posted on February 18, 2020 (July 6, 2021)

A mini-guide to every WWF/WWE era from January 23rd, 1984 to now.I remember seeing this post a few years back and thought it was a great summation of the history of WWWF/WWF/WWE. With the Ruthless Aggression documentary premiering on the WWE Network this week, I thought I would take a swing at both fleshing out […]

#50: How to Create A Cultural Movement Vol. 2

Posted on January 23, 2020 (July 6, 2021)

Part 2 of the secret behind every popular culture movement over the last 10,000 years Back in October, I wrote “How to Create Your Own Cultural Movement”. Since the piece got a positive response, I wanted to take the opportunity to dig a little deeper. Before we get into that, here’s what we’ve covered so […]

#39: How to Create A Cultural Movement Vol. 1

Posted on October 10, 2019 (July 6, 2021)

Back in 2012 on the dearly-departed The Champs Podcast, the immortal Questlove laid out the strategy for what became The Soulquarians, a loose collective of musicians that dominated rap and R&B in the late-90s and early 2000’s. What he says in this clip is the secret behind creating a “movement”. That secret is the driving […]

#9: Meet the woman who will tell you what you’re going to wear next year.

Posted on March 28, 2019 (July 6, 2021)

The Office Hours Interview: Ayesha A. Siddiqi Ayesha A. Siddiqi is a trend forecaster and writer splitting time between London and LA. She’s worked on major campaigns for major brands and a lot of NDA-clad projects that affect things you use every single day. Her Twitter is worth your time, as she will predict fashion trends and […]

#7: WTF is The Yee-Haw Agenda?

Posted on March 9, 2019 (July 6, 2021)

The Office Hours Interview: Bri Malandro  I’m of the opinion that OG Tumblr was a Petri dish for creative expression and analysis for marginalized voices the same way that OG Twitter (pre-2014) and Vine was. A lot of those voices migrated to Twitter over the past few years once Tumblr lost popularity, bringing with them years […]

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This Week’s Newsletter

  • #183: The Recommendations September 16, 2021

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