Point Forward

**Challenge**: Elevating the "Point Forward" podcast's profile, hosted by Andre Iguodala and Evan Turner, to increase listenership and revenue.

**Strategy**: Developed a comprehensive editorial and content creation strategy tailored for Season 2, alongside a dynamic social media campaign to enhance the podcast's unique voice and presence. A key initiative was launching the Point Forward Substack to engage with a broader audience.

**Outcome**: The strategic overhaul resulted in a significant 50% increase in both listenership and revenue, demonstrating the effectiveness of a targeted content and social media strategy in amplifying digital media platforms.