I hate this question, but I get it.

Allow me to clearly lay out what it is I do and why big-name brands pay me to do it.

The Basics

For the last 10+ years, I’ve used persuasive language, storytelling, and other techniques to tap into the emotions of consumers to create a sense of urgency, aspiration, or desire around products.

I’ve ghostwritten words you know by heart, worked with NBA Hall of Famers, and passionately discussed delicious sandwiches.

Who else can say they’ve been a pro wrestling columnist for the OG Deadspin, a Substack Mentor, and worked on the Twitter Social team, winning a Webby, Clio, One Show, and a Cannes Lion in the same year?

Nobody, that’s who.

Point blank period, I’m the best-kept-secret in modern marketing.

¬ The Skills

Emotional Copywriting

Emotional copywriting is a type of writing that aims to evoke emotions in the reader or viewer. It is used in advertising, marketing, media, and other forms of communication to create a connection with the audience and persuade them to take a certain action, such as buying a product or service.

Brands I’ve worked with: